Who I Advise
Security integrators who are done guessing at sales.
I work with a limited number of owners and sales leaders at a time. Here's how we figure out whether you're one of them.
Who this is for
Owners
The pipeline runs through you.
Growth depends on your network and your closing. You want a sales engine that works when you're not in the room.
Sales leaders
You need someone who's been there.
You run the team, but you could use an outside voice that has already solved the problem you're facing.
Owners planning an exit
Make the sales side worth buying.
Buyers pay more for a business that doesn't depend on one person. I help you build the repeatable process they want to see.
What usually needs fixing
Most sales problems come down to one of three things. We find which one is costing you the most.
Strategy
- Who you target and why they buy from you
- Positioning against lower bids
- Compensation that rewards the right behavior
Process
- Pipeline that doesn't rely on referrals alone
- CRM and quoting discipline
- Playbook and onboarding for new sellers
Skills
- Prospecting and first conversations
- Running a bid, and winning on more than price
- Closing without discounting
How I decide on fit
I take a limited number of clients so each one gets real attention. That means I'll sometimes say no.
Probably a fit if
- You run a security integration business: video surveillance, access control, or both
- You have a sales team, or you're ready to build one
- You'll do the work between our conversations
- You want straight talk, not reassurance
Probably not if
- You want a one-time training day or a motivational speaker
- You're looking for a quick fix without changing anything
- Your business is outside the security industry
Think that sounds like you?
Request a conversation. If it's not a fit, I'll point you somewhere useful.
Request a ConversationOr write to chris@thesimplesalescoach.com